Log in
Brandcrush logo
Brandcrush logoclose

Case studies

Explore our case studies to see how Brandcrush is used by brands and businesses around the world.

Filter by:

All case studies
expand_more
All activation types
expand_more
Search

Partner highlight

Dinnerly x Ocean Spray: Introducing Craisins to food-loving consumers via recipe integration 

In this unique On the Menu activation, Dinnerly's expert chefs showcased Craisins through a range of delicious recipes, driving product awareness and encouraging trial by foodie couples and families across Australia

Product Sampling

Chocolate and wine... need we say more?

Since 1927, Darrell Lea has upheld a single-minded dedication to fun, using the finest ingredients and most mouth-watering flavours to bring clever confectionary creations to life. From the first Rocklea Road slab in 1935 to the many products on shelves today, the Australian chocolatier has captured something special in every bite for 94 years.  Hungry to trial new inventions and produce real-time results, Darrell Lea utilized Brandcrush to chef-up a sweet sampling campaign. First, they identified their primary objectives: to get their new product, Darrell Lea's Peanut Brittle Milk Chocolate, in the hands of prospective consumers to drive awareness and engagement and generate invaluable feedback. Using Brandcrush's campaign builder tool, Darrell Lea searched for partners based on location, demographic and business type, so they knew they were connecting with the most suitable space for their needs. They linked with Naked Wines, Australia's premium D2C delivery service of affordable, world-class wines — after all, chocolate and wine go together like… chocolate and wine.  Together, the companies collaborated on a campaign to reward all involved. Naked Wines included Darrell Lea samples in their deliveries, reaching 7,000 people for a cost-per-reach of only $0.30. The activation was a huge success — Darrell Lea met their objectives affordably and efficiently, and Naked Wines delighted their customers, who were overjoyed to receive delicious freebies to pair with their grapes.  Come to Brandcrush; we have chocolate and wine.

D2C Box Sampling

SunRice — baby, that's a winner

Starting with a single rice mill in the Riverina region of New South Wales, SunRice has been a staple in Australian family pantries since 1950. Since then, a lot has changed — SunRice now has more than 2000 employees, supplies close to 50 countries, and is responsible for 30 different brands. One thing that has remained is their desire to break new ground. With the launch of SunRice's Baby Rice Cereal, the company had to find a way to reach a new target audience, generate consumer feedback and drive engagement and revenue. Using the Brandcrush platform, SunRice collaborated with an activation partner to build a campaign suited to their intentions. They connected with BaoBag, a D2C supplier of fun and functional baby bundles filled with goodies to take the edge of parenting and keep the kids entertained. The companies launched a campaign that benefitted both parties: BaoBag included samples of SunRice's Baby Rice Cereal in their packages, reaching 30,000 mums, dads and bubs across Australia for a cost-per-reach of only $0.50. Through the activation, SunRice reached its target audience via a trusted source, and trust is the primary priority in the baby food industry. Plus, BaoBag surprised their consumers with a free sample, and who doesn't like gifts? But don't take my word for it. The results speak for themselves. 35% of respondents had never heard of SunRice's Baby Rice Cereal before receiving the sample. After trialling the product, 10% purchased more, 30% claimed they would buy more in the future, and over 40% are considering purchasing. The activation was a huge success. Parents were elated to find a trustworthy product to help introduce their baby to solids, and most importantly, kids couldn't get enough of the cereal — they were all over it like white on rice!

D2C Box Inserts

Driving web traffic & conversions via Marley Spoon meal kit boxes

The Iconic is one of Australia and New Zealand’s biggest online fashion destinations, with a focus on empowering people. Through April and May 2021, The Iconic partnered with Marley Spoon to place discount codes and Mother’s Day catalogues into both Marley Spoon and Dinnerly meal kit boxes. With widespread lockdowns across Australia, customer acquisition costs have increased dramatically throughout the Covid-19 pandemic. This has driven many brands to look for new ways to engage with consumers. Subscription box inserts have become an extremely popular and effective way of leveraging existing relationships to reach customers in their own home. By providing an exclusive discount code to the Marley Spoon's customer base, The Iconic was able to surprise and delight their target audience while driving an increase of online traffic to their site. Using Brandcrush’s proposal tool, Marley Spoon seamlessly partnered with The Iconic to conduct two campaigns nationally, reaching  80,000 Marley Spoon and Dinnerly customers.

Brand highlight

Contextual sampling helps Bull's Eye get cut-through in saturated BBQ sauce category

"To ensure a meaningful trial, Bull’s-Eye wanted consumers to experience authentic American BBQ flavour in a real BBQ environment."

Hugo Gates

Brand Manager, The Kraft Heinz Company

Product Sampling

Chocolate and wine... need we say more?

Since 1927, Darrell Lea has upheld a single-minded dedication to fun, using the finest ingredients and most mouth-watering flavours to bring clever confectionary creations to life. From the first Rocklea Road slab in 1935 to the many products on shelves today, the Australian chocolatier has captured something special in every bite for 94 years.  Hungry to trial new inventions and produce real-time results, Darrell Lea utilized Brandcrush to chef-up a sweet sampling campaign. First, they identified their primary objectives: to get their new product, Darrell Lea's Peanut Brittle Milk Chocolate, in the hands of prospective consumers to drive awareness and engagement and generate invaluable feedback. Using Brandcrush's campaign builder tool, Darrell Lea searched for partners based on location, demographic and business type, so they knew they were connecting with the most suitable space for their needs. They linked with Naked Wines, Australia's premium D2C delivery service of affordable, world-class wines — after all, chocolate and wine go together like… chocolate and wine.  Together, the companies collaborated on a campaign to reward all involved. Naked Wines included Darrell Lea samples in their deliveries, reaching 7,000 people for a cost-per-reach of only $0.30. The activation was a huge success — Darrell Lea met their objectives affordably and efficiently, and Naked Wines delighted their customers, who were overjoyed to receive delicious freebies to pair with their grapes.  Come to Brandcrush; we have chocolate and wine.

On the Trainer

Vuori — veni, vidi, vici

In 2018, Forbes Magazine dubbed Vuori next up in the lucrative athleisure wear game — and with good reason. Today, the company is worth a whopping $4 billion and supplies premium performance products worldwide to gym gurus, sweatpant CEOs, and everyone in between. Vuori attributes this growth to an Investment in Happiness. It is the driving force behind everything the brand does, from maintaining ethical manufacturing and sustainability standards to upholding commitments to customers, community, and comfort. Always looking to grow, Vuori decided to get active and strengthen their audience, turning to Brandcrush to help with the heavy lifting. Using the platform, they developed a large-scale activation across 55 gyms, health clubs, spin, yoga, and pilates studios throughout America. With Brandcrush's Campaign Mode, building and managing this extensive campaign was as simple as 1, 2, 3. Establish objectives and connect with spaces that suit them. Vuori had two primary goals from this activation: to build engagement in Chicago, Denver, Los Angeles and New York and to generate feedback on their apparel. With more than eight hundred US-based health, wellness and sport activation spaces listed on the Brandcrush marketplace, Vuori had plenty of options. They connected with 24 partners in New York, 14 in Los Angeles, 12 in Denver and 5 in Chicago in minutes. Collaborate on a campaign to benefit all. Using Brandcrush, Vuori sent proposals, clarified requirements and agreed on terms with these partners. The brand delivered workout gear to participating spaces, providing trainers with apparel to wear and product discount codes to hand out to clients. The feedback was overwhelmingly positive — trainers commented on the comfortability and functionality of Vuori tops, shorts and leggings, and customers were delighted to receive a deal for future purchases. Sit back and wonder why you weren't using Brandcrush sooner. Across the locations, Vuori reached more than 35,000 people for an average cost-per-reach of only $0.40. The brand made on-the-ground connections with an engaged audience of potential customers. Plus, by partnering with community organizations, Vuori gained legitimacy in multiple cities. And these businesses benefitted, too, by exciting patrons with discount codes and having employees kitted out in high-quality performance apparel.  With the success of the activation, it looks like Brandcrush will be spotting Vuori for many sets to come. 

D2C Box Sampling

SunRice — baby, that's a winner

Starting with a single rice mill in the Riverina region of New South Wales, SunRice has been a staple in Australian family pantries since 1950. Since then, a lot has changed — SunRice now has more than 2000 employees, supplies close to 50 countries, and is responsible for 30 different brands. One thing that has remained is their desire to break new ground. With the launch of SunRice's Baby Rice Cereal, the company had to find a way to reach a new target audience, generate consumer feedback and drive engagement and revenue. Using the Brandcrush platform, SunRice collaborated with an activation partner to build a campaign suited to their intentions. They connected with BaoBag, a D2C supplier of fun and functional baby bundles filled with goodies to take the edge of parenting and keep the kids entertained. The companies launched a campaign that benefitted both parties: BaoBag included samples of SunRice's Baby Rice Cereal in their packages, reaching 30,000 mums, dads and bubs across Australia for a cost-per-reach of only $0.50. Through the activation, SunRice reached its target audience via a trusted source, and trust is the primary priority in the baby food industry. Plus, BaoBag surprised their consumers with a free sample, and who doesn't like gifts? But don't take my word for it. The results speak for themselves. 35% of respondents had never heard of SunRice's Baby Rice Cereal before receiving the sample. After trialling the product, 10% purchased more, 30% claimed they would buy more in the future, and over 40% are considering purchasing. The activation was a huge success. Parents were elated to find a trustworthy product to help introduce their baby to solids, and most importantly, kids couldn't get enough of the cereal — they were all over it like white on rice!

Let's get social

Facebook logoInstagram logoLinkedin logo